Provide Your Company with a Home Base: A Website
In today’s business world, having an online presence is key for your business to grow. Advancements in technology have made it possible for more people to have access to the internet. More customers are therefore searching for solutions to their pain points online, making it critical for your business to tap into this potential.
A website provides your company with a home base where customers can reach you whenever they need to. In addition, it acts as your online headquarters where you can post all relevant information about your products and services.
In order to build your presence online with a website, you need to implement a presence framework that balances between social media pages, your company website, and other online channels.
A successful online strategy for most businesses involves a well-implemented presence framework. The framework consists of 3 main components: passports, outposts, and the home base.
Passports are the sites where having a profile is helpful, but full active participation is not quite necessary. For example, sites such as Flickr and Yelp are great for reviews and sharing ideas, but they don’t require too much participation time.
Outposts include the sites that are used primarily to interact with your target audience. These sites allow you to create a profile or page and use it to draw and interact with a particular audience. You can then redirect them to your home base after they have indulged with your message. For example, Facebook, Twitter, and LinkedIn are great networking platforms.
The Home Base
The home base is your fully-fledged company website. It is the core focus of your online strategy and should be the place where all traffic is directed to. The key towards drawing traffic to your website is to create high quality and relevant content that is SEO optimized.
This strategy is useful because more customers are searching online for solutions to their problems. If your content provides answers to the pain points of your customers, they will likely find your home base when they come looking. In short, you should always aim to build your presence online with a website.
The importance of having a website as your home base
Most small businesses don’t have a website. They instead opt for passports and outposts as their primary channel for online outreach. Businesses that are remaining behind the curve in terms of developing a home base are missing out on the following benefits:
With a home base, your company can reach out to a wider audience. SEO optimized content is a magnet for attracting traffic and increasing conversion rates. Therefore, businesses that have a well-maintained website are able to attract more potential customers.
Customers want to engage with businesses that they can trust and form strong relationships with. A website makes it easier for customers to learn more about your business and to connect with your products and services.
In other words, a home base provides credibility to your business because your message is out there and easily accessible. Customers can easily contact and interact with your company when they need to.
Create a positive impression
In the business world, impressions matter. A home base provides your company with the opportunity to establish a positive impression to its target audience. You can design your website in a manner that resonates in the most effective way with your customers.
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