At Crafting Hand, we understand that a website is a big investment. Too many businesses will invest in a well-designed website, but are unsure about how to maximize their website investment. Or on the flip-side, many businesses will invest in a website that is not designed well and lose business online. Keep reading to find out a few helpful tips on how to optimize your website investment.
If you own a brick-and-mortar business, you’ve probably had to ensure that people with disabilities are able to utilize your business. One thing that you may not have considered when designing your website is that you can also optimize your website to make it more accessible for people that have disabilities. There are several things that you should consider when it comes to the accessibility of your site for a broad range of individuals with disabilities that would otherwise have a hard time using your site.
Just having a website isn’t enough as there are many websites vying for the attention of users. It’s important to have a high search ranking where you’ll show up on the first page to start getting more visitors to your site. The best marketing tips for your website are little tweaks that you can do to your site and actions you should be taking to improve your search ranking.
Websites are relatively easy to build in today’s market thanks to the wide number of DIY building tools, freelance webbuilders, and companies specializing in getting a website up and running quickly. It’s a good thing too because consumers want to be able to access information easily and businesses want to be found. One thing that often gets overlooked in the process of building a website is the final user experience once the website is finished from the owner’s perspective. Just slapping a website on the internet is no longer good enough.
Consumers can access information whenever, wherever and however they want it. Providing your customers with a high quality website that optimizes your business goals is an effective tool to reach your target. Your website is your business's foundation, it is an asset as long as the quality is high grade. According to Adam Erhart, your business's website is the number 1 digital marketing trend: learn more here.