The technology that we have today has completely changed the way that people share information and interact with each other. It’s pretty amazing to consider how an email can reach a person as soon as you click a mouse when in the past a letter could take a week or more to get to a destination. The beauty of the internet also means that the number of resources available to a person has continued to grow at an exponential rate, and the global economy that we live in, thanks to technology has caused even greater competition among businesses. Two aspects of web-based applications that have become crucial in staying competitive due to this change in the global market are interactivity and user engagement.
Interactivity and User Engagement
A good starting point is understanding what these terms mean. Interactivity is the interactions that a person goes through when they visit your site. Examples include filling out an online form, clicking on an embedded link in your content, and so on. User engagement is the response that the user has based on what your website’s offering, such as watching a video posted about your product or clicking on links. These two terms go hand in hand where a site that sees good user engagement through their interactivity is often perceived as more credible. If your site comes off as spammy, you’ll notice that interactivity and user engagement will probably be low. This is why a driving force behind web design is creating pages that are highly functional, simple, and appealing to introduce your business or product to consumers in a trustworthy fashion.
Enriching Your Interactivity and Engagement
There are a number of ways that you can enhance your website with more interactivity and engagement. Web designers are using several different components that make it easier for your visitors to interact with your brand. Some examples include offering live chat sessions, blog contributions, feedback options, and even providing social media interactions, such as being able to share a page with just a single click. Adding these features to create an effective website can improve your revenue by bringing in potential clients and turning them into customers.
How Interactivity and Engagement Link Together
Interactivity and engagement form a close bond, and without one, you won’t have the other. A very static website that doesn’t offer much in the way of interactivity is not going to show any user engagement. Users checking the site out may be disappointed that they can’t do anything with your website, and may turn to a competitor. They may have been ready to sign up for a free consultation or buy your product right from your site, but if the interactivity is not available to them, they’ll move on. It’s all about making the user experience as optimal as possible to where they can handle whatever task brought them to your website in the first place.
Think About Your Site’s Purpose
Consider the primary objective that you had in creating your site. The bottom line here is usually that you wanted people to be able to find your site and become customers. To get that conversion, you’ll want to make sure that everything a person would need from your site is available to them from information on what your site offers, a way to contact you for questions, an opportunity to sign up or buy the item, and so on. The better you anticipate what your users will possibly want to interact with on your site, the more likely you’ll increase your customers, market share, and sales revenues.
Tracking Metrics and Actively Engage Users
One of the best ways to harness your site's interactivity and engagement is by adding tracks to several different metrics. Also, you’ll want to work on ways to actively engage your users beyond just increasing interactivity on your website. This means creating a social media strategy where you comment and interact with your users, provide prompt communication with users that contact you through your site, create polls, ask for feedback, promote your reviews and testimonials, create newsletters in addition to all of the options of interactivity on your site.
At the end of the day, you want a website that promotes customers to interact with your company and keeps them engaged and interested in coming back.
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